What information about you is collected on our website?
We collect two types of information: personally identifiable information and non-personally identifiable information.
Non-Personally Identifiable Information When you become a registered user of our Website, we may collect information that by itself cannot be used to identify or contact you, such as demographic information, like age, location, profession or gender (“Non-Personally Identifiable Information”). Non-Personally Identifiable Information may also include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. Non-Personally Identifiable Information is used to help us understand who uses our Website and to improve and market our Website and Products in general.
Information from Other Sources. We may also supplement the information we collect with information from other sources to assist us in evaluating and improving our Website and Products, to determine your preferences so that we can tailor our Website and Products to your needs, and to study nutritional, behavioral, and fitness questions in general.
We may collect information (including information that is Personally Identifiable Information) from you in different manners and at different places and times on our Website, such as when you register to visit a certain page on our Website or order programs or products. The following is a description of the areas and/or manners in which we primarily collect information about you.
Becoming a Registered User. In order to use our Website for purchasing our Products, you must first complete certain steps to become a registered user. During these steps, you may be required to provide us with Personally Identifiable Information. This information is used to help us understand who uses our Website, to improve our Website, to monitor and improve our online ordering process, and to contact users with regards to their use of our Website and the purchase of our Products. We encourage you to provide demographic information so that we can provide a more personalized experience on our Website.
Log Files. We also collect Non-Personally Identifiable Information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. This information may be used to analyze trends, to administer the Website, to monitor our Website’s use, and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on our Website.
Do we collect information from children under the age of 13?
We are committed to protecting the privacy of children. Our Website and Products are not designed for or directed to children under the age of 13. We do not collect Personally Identifiable Information from any person we actually know is under the age of 13. We urge all parents or guardians to participate in their children’s exploration of the Internet and to teach their children about protecting their personal information while online.What do we do with the information collected? In general, we use the information collected on our Website to help us understand who uses our Website, how our Website is used, who orders our Products, the volume of Product orders, how to improve our Products, and how to personalize your experience. If you become a registered user of our Website, we may use your information to send you a welcoming email that may confirm your username. If you “opt-in” (for example, if you check a box, or if the box is pre-checked, you do not opt out by unchecking the box) we may send you electronic newsletters, contact you about our Products, provide you with news that may be of interest to you, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with an option to change your preferences. In addition, if you identify yourself to us by sending us an email with questions or comments, we may use your information (including Personally Identifiable Information) to respond to your questions or comments, and we may file your questions or comments for future reference. We may also use the information collected to contact you about important service announcements and updates regarding our Website or Products. If you are a registered user, we may use the information to contact you about your account. You will not be able to opt-out of these service announcements and updates as they contain important information relevant to your use of our Website or with non-promotional information about our Products. If you do not wish to receive these service announcements, you may cancel your account with us. We may also use the information gathered on our Website and Products ordered by you to perform statistical analysis of user behavior; to analyze and evaluate issues relating to nutrition, behavior and fitness; or to evaluate and improve our Products. We may link some of this information to Personally Identifiable Information for internal purposes only.
Third Parties Generally. We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of our Website. For example, we might inform third parties regarding the number of unique users who visit our Website, the demographic breakdown of the registered users of our Website, or the activities that visitors to our Website engage in while on our Website. The third parties to which we may provide this information may include our webmaster, potential or actual advertisers, providers of advertising services (including website tracking services), commercial partners, sponsors, licensees, researchers, and other similar parties.